Gabriela Despues
Content Creator | Creative Strategist
For employment opportunities, please email:
Location:
San Francisco Bay Area, CA
A Bit About Me
From the moment I began my career in digital marketing, I’ve been driven by a singular passion: to connect with audiences through powerful storytelling and innovative digital strategies. My journey started with creating dynamic content for social media platforms, where I quickly realized the impact of blending visual creativity with strategic marketing. Over the years, I've honed my skills in various roles, from managing social media for high-energy startups to orchestrating complex digital campaigns for established global brands. Each experience has deepened my expertise in driving engagement and growing digital footprints in meaningful ways.
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What truly sets me apart is my dedication to the craft and my commitment to results. I believe in the power of data-driven decisions and creative solutions that resonate on a personal level with audiences. I bring a unique blend of creativity, analytical skills, and a tireless work ethic to every project I undertake. My approach is always collaborative, whether I’m leading a team or part of one, ensuring that we not only meet but exceed our collective goals. I’m excited to bring my background in influencer marketing, content creation, and digital strategy to a dynamic team where I can contribute to impactful projects and help shape the future of your brand.
Work Experience
UGC Content Creator
January 2021 - Present
Social Media Manager
Wish
July 2022 - June 2024
Digital Brand Manager
Kolor Addikt
June 2021 - January 2023
Social Media Coordinator
Humble Bundle
March 2022 - June 2022
Social Media Coordinator
Scribd
October 2021 - December 2021
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Successfully collaborated with over 50 brands, delivering tailored content that aligned with each brand's unique voice and marketing objectives, resulting in increased customer acquisition and retention.
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Worked with a diverse range of brands across sectors such as Direct-to-Consumer (D2C), Consumer Packaged Goods (CPG), and E-commerce, demonstrating versatility and the ability to adapt content strategies to different market needs
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Produced over 200 short-form videos for both organic and paid ads, significantly enhancing brand visibility and engagement across multiple social media platforms
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Crafted compelling scripts for high-converting ad campaigns and stayed up to date with emerging trends, culture, and humor
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Drove organic growth and user engagement by revising overall monthly content strategy and owned the hands-on execution of creating content for a global company’s social media channels, including written copy, visual assets, and short-form videos
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Monitored social media marketing channels and trends, and managed day-to-day organic social campaign operations across all platforms, including Facebook, Instagram, TikTok, and YouTube
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Created and published 100+ original videos on TikTok, Instagram, Facebook, and YouTube gaining 4M+ views for 20 videos
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Acquired over $6k in Gross Merchandise Value (GMV) in one month from social posts with direct shopping links
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Amplified traffic to the Wish App by hosting 35+ livestreams on Instagram, Facebook, and TikTok to educate customers on Wish offerings, promotions, contests, products, and services
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Implemented and oversaw 24+ successful influencer campaigns, elevating brand visibility and maximizing audience engagement on the TikTok and Instagram platforms
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Managed and created content for multiple clients monthly within the agency including create content calendar, designing graphics, writing captions, scheduling content, tracking and reporting analytics to improve monthly social media strategy
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Achieved an increase in video views on Instagram by developing compelling short-form video scripts and captions, leading to a rise in profile visits
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Improved website traffic for multiple clients through strategic Wix site redesigns and implementation of tracking links, increasing lead generation
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Grew email newsletter and blog subscriber base through bi-weekly, engaging content creation and optimization
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Fostered & developed the existing community of users through fun and creative multi-platform engagement
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Successfully converted leads generated through Wix by scheduling consultation appointments, driving potential sales opportunities
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Nurtured warm leads through a structured sales funnel using follow-up emails, increasing the likelihood of conversion and sales
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Utilized an internal project management tool to track all social media posts, ensuring timely execution and alignment with campaign goals
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Analyzed social media performance metrics and generated comprehensive reports to measure the effectiveness of campaigns, providing actionable insights for continuous improvement
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Recognized and leveraged trending topics to create timely responses, increasing brand visibility and audience interaction
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Assisted in managing social media accounts, and implementing branding improvements that enhanced overall account aesthetics and user experience
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Actively participated in brainstorming sessions and contributed to the development of creative briefs for social media content, fostering innovative ideas that resonated with the audience
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Oversaw the social media calendar, identifying new content opportunities aligned with monthly brand themes
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Proactively monitored social media channels to identify and flag emerging trends, enabling the team to capitalize on relevant topics and enhance engagement
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Wrote scripts, captions, and copy for daily posts across Instagram, Twitter, and TikTok
Digital Marketing Coordinator
UGC Gym, Northern California
July 2019 - March 2020
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Spearheaded social media marketing initiatives, creating engaging video and image content for multiple club locations
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Developed and executed comprehensive digital marketing campaigns, including event promotions and brand awareness initiatives, leading to an increase in event participation and growth in lead generation
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Implemented strategic lead generation tactics through both external and internal marketing efforts, consistently exceeding monthly appointment booking goals by 15%
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Created brand awareness by connecting UFC GYM to potential partners and brands through experiential marketing
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Managed customer relationships throughout the sales funnel, from initial contact to post-enrollment follow-ups
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Implemented strategic lead generation tactics through both external and internal marketing efforts, consistently exceeding monthly appointment booking goals by 15%.
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Designed and delivered compelling membership presentations, achieving a 50% closing rate on new memberships and a 25% conversion rate for personal training services.
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Achieved minimum sales expectations of 20 NMUs, 8 POS PC Units, and $2000 in merchandise sales monthly
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Conducted on-site and off-site promotions, building relationships with local merchants to increase brand awareness
